Overview
Research gives Workflow Alignment better context. Internal projects use Internal Research. Customer projects use Market Research.
Both research paths turn the completed Project Breakdown into clearer planning signals before AlphaTales maps the application workflow.
Internal Research
Internal Research focuses on whether the team has enough operational clarity to plan a useful internal app. It reviews:
- Tool pattern and expected modules - The kind of internal tool and the modules it likely needs.
- App type readiness checks - Whether the chosen app shape fits the workflow.
- Risks, rules, and open decisions - Policy, process, approval, and decision gaps.
- Data, systems, and controls - Source systems, data needs, permissions, and reporting.
- Success and build confidence - What makes the app worth building and what must be clarified.
Use the report to catch missing roles, unclear handoffs, weak data assumptions, and unresolved governance questions.
Market Research
Market Research focuses on customer-facing product context. It reviews:
- The problem and target users.
- Market patterns and category expectations.
- Opportunities and differentiation.
- Risks and constraints.
- Competitive context.
- Evidence, signals, and confidence.
Use the report to sharpen product positioning and prepare for customer workflow decisions.
Start Research
Open the research step from the project sidebar or next action card. Click the start action and wait for the report to finish.
Do not close the tab while research is running. If research fails or the report feels incomplete, review Project Breakdown and try again with clearer context.
Review The Report
Read the report from top to bottom. Look for missing assumptions, weak inputs, unclear users, and decisions that need team review.
For internal apps, pay close attention to systems, roles, controls, and success measures. For customer apps, focus on customer needs, market risks, and product direction.
Next Steps
After research is complete, continue to Workflow Alignment. That step turns the research into specific answers that guide the application workflow.